Isn't this the essence of business? Interacting with as many potential customers as you can and conducting business with them. Facebook has 2.936 billion monthly active users. No matter what kind of business you have, your customers are most likely using Facebook. To take advantage of all those Facebook users, you should start by reaching as many of those users as possible. You can achieve this by creating an efficient advertising strategy that will increase brand awareness, attract new customers, develop customer loyalty, boost website traffic and improve sales. To get started, all you need is a free business page.
Target your best customers with ads
Facebook’s News Feed shows users the content that’s most relevant to them. That means only 0.5% of your current followers will actually see the content you post. However, you can create a social media ad strategy to target potential customers by showing them ads that are relevant to their interests and needs.
You can target by:
Facebook increases the awareness of your brand
When you publish new content, those who follow your page receive an instant notification. Then, with a single click, they can share your posts with their friends. Or even if your followers simply like your post, their friends will still see it. Your content will still be seen by your followers' connections even if they choose not to share or like your posts because they can see which brands their friends are following.
Connect with your followers
Having a Facebook page for your business will allow you to interact with clients directly and provide them with useful information. Also, your followers can share more information about themselves which consequently allows you to learn who they are and what they are looking for in a business, product or service. Additionally, making an effort to engage with your followers can humanize your business and create a sense of community on your page. Many consumers today want this in a business; they don't only want to hear about useful services and products. They also want to know about the company values, passions, ideas, behind the scenes and what the company’s culture is like. When you share that kind of information, which is more personal, people with similar values or mindset will be more likely to connect with you and have a genuine interest in your business.
Boost SEO and engagement
Just posting your business page usually won't bring new business but a good SEO will. SEO stands for “search engine optimization.” In simple terms, it refers to the process of improving your website to raise its visibility when users search for products or services associated with your company in the search engine. The more visible your page is in search results, the more likely it is that you will catch people's attention and draw in new and returning consumers.
Here are a few of the reasons SEO is important:
It makes your brand more visible
It increases traffic and engagement
It converts leads into customers
It’s cost effective
It provides a better user experience
It boosts credibility
It attracts relevant users
Analyze helpful metrics
Once you start using Facebook to promote your business, you will want to assess the effectiveness of your posts and advertisements. This helps you to determine which information your customers found to be the most interesting, fascinating, and helpful. Analytics show that certain types of material or certain posting times of the day had higher audience interaction. Using this information, you may post more important information and at the most effective time for your audience to see it.
Just on the "Page Overview," you can see some useful data:
Build brand loyalty
One of the key features in a successful brand is loyalty. And that can be argued to be one of the hardest things to achieve.
If you want customers to keep coming back to your brand, you have to connect with them in meaningful ways. Facebook is the perfect place to build these relationships. You can have one-on-one conversations with customers so they feel connected to your brand.
Here are a few more tips on how to build brand loyalty through Facebook:
Share positive customer feedback
Share user-generated content
Keep your customers updated about what’s going on at your company, showing them “behind the scenes”
Share your fundamental principles
Create an event and invite people to attend
People will be reminded about events, when they appear in their news feed or search results. Also, Facebook automatically sends reminders to attendees when your event is approaching, helping to increase your attendance rates on the actual day.
Find the best job candidates
Post job openings on your Facebook page so that those who would be delighted to work for your business are the first to learn about the chance to join. They can utilize the "like" and "share" features to alert other qualified candidates who might be interested, even if they aren't actively looking for a job.
Keep up with the competition
Being able to monitor your competition is an important advantage. Knowing what’s going on around you is always a smart idea, no matter the industry you are in. Learn about the marketing practices that other businesses are using by conducting some competitor analysis.
Now that you are aware of the benefits of Facebook for your business, you are ready to start interacting with customers online. At first, all of this may seem overwhelming, especially if you’re still learning how to use Facebook, are unsure of what to post, or dont have the time to create and manage the posts and advertisements on your own. But that is why we are here. Medialabs is a media agency in Limassol that helps in giving companies a voice. We specialize in strategic marketing and advertising, graphic design, web design, social media, SEO, photography, videography, banners, prints and more. Please feel free to contact us using our contact form for more details, and we will respond to you with a plan.